“Macros” is just the abbreviated catch phrase word we use for “Macronutrients”.
Macronutrients are the energy-giving components of food that fuel our bodies: Carbohydrates, Fat, and Protein.
Our calorie intake is composed of the three macronutrients: protein, carbs and fat.
So, think of counting macros as a way to keep a balanced ratio. If you’re given 1800 calories in a day with zero guidance on keeping a balanced intake, you could just eat 1800 calories of cookies if you really wanted, which is mostly carbohydrates.
Benefits of counting macros:
You’ll learn a lot about food. That ‘little night time snack’ miiiight not be as little as you think. Little to the eye, yes. But some little things pack a BIG punch.
You’ll feel in control. It becomes your choice of what you “fit” into your macros. That ice cream wasn’t falling off, it was a conscious choice that you will move on from instead of harping on.
The data you’re collecting will give you the info you need to understand what’s working or not working for YOUR body. The energy systems in our body respond differently to different sources of fuel. Being grouped into diets with large sums of people that don’t have the life or history anything like yours, isn't fun. And deep down we want to understand the foods that make us feel best/worse, without eliminating things that we enjoy.
Performance in the gym will improve. You’ll finally be fueled for your activity level & the amount of stress your body is being put through instead of being sold “weight loss” as the only benefit. Your diet plays a huge role in whether you are/aren’t feeling A1 during training sessions.
Overall quality of life will be better. Think: sleep, digestion, inflammation/bloating, acne, energy levels, stress. These things affect our lives more than we even recognize. We put ourselves through emotional turmoil and bankruptcy trying to figure out “the fix”.
Say sayonara to being chained to fad dieting and detoxes and hello to food freedom. Vacations, celebrations, & traveling will all become a lot less stressful since you’ve been in control and have the knowledge of “allowance” to stay on track —while not missing out on the times that you want to enjoy.
Feel like you don't know where to begin? Head to our Nutrition Coaching page on our site for more information.